Can Different Styles, Colours and Sizes Be Combined in One Wholesale Order? ZULIZ’s Flexible MOQ and Assortment Planning Explained

How Can ZULIZ Support Product and Assortment Planning?

1. Product selection guidance based on the local market

ZULIZ can provide product selection guidance based on the market, climate, consumer group and channel type.

For example, tropical and warm-weather markets can place greater emphasis on sandals, breathable products and lightweight everyday footwear. Temperate markets can prioritise walking shoes, travelling shoes, dad shoes, mom shoes and year-round styles.

Local trials, size planning and wearer feedback remain important when determining the final product mix for an international market.

2. Retail preparation and marketing support

Depending on the partnership model, ZULIZ can provide:

• Site selection, store planning and display guidance: Support for evaluating locations, presenting senior footwear and developing effective try-on experiences

• Product and staff training: Training materials covering product features, the footwear needs of older consumers, try-on demonstrations and sales guidance

• Marketing asset support: Product images, videos, campaign templates, seasonal promotion ideas and social media materials

• Retail operations support: Guidance on customer service, in-store demonstrations, product feedback collection and sales tracking

The scope, format, availability and timing of support should be confirmed in the written partnership plan.

3. Order, replenishment and supply chain coordination

ZULIZ can support order planning, replenishment planning and communication, product assortment adjustments and export coordination.

Where applicable, retail operations tools may also include sales tracking, customer communication, inventory management and data-informed inventory guidance.

ZULIZ provides English-language business communication, complemented by website content in English, Spanish, Malay, Filipino, Thai and Arabic.

What Should Partners Confirm Before Placing an Order?

1. MOQ and assortment structure

Before placing an order, partners should confirm:

1. Whether the MOQ applies to the order as a whole or to individual styles, colours, sizes or SKUs

2. Which proposed products are available for the relevant market and order period

3. Whether individual SKUs or variants carry minimum quantities

4. How customisation, product testing and packaging affect the MOQ

5. The final assortment and quantities recorded in the written order plan

Although the product mix is flexible, the final MOQ, available SKUs and quantities must still be confirmed for each order.

2. First-order support, pricing and cost responsibilities

For a qualifying first commercial order, partners should confirm before payment:

• Eligible models and SKUs

• Purchased quantities and the number of support pairs

• Applicable sizes

• Delivery arrangements

• Exclusions and other eligibility conditions

• SKU-level merchandise pricing

• Freight, duties, taxes, customs clearance, local delivery and other separate costs

Neither the absence of a brand usage fee nor the waiver of the security deposit should be interpreted to mean that all operating or market-entry costs are covered by ZULIZ.

3. Stock, delivery and replenishment arrangements

Partners should confirm stock availability, indicative lead times, delivery responsibilities and replenishment arrangements in writing.

Where a relevant regional warehouse and operating conditions permit, the transfer of slow-moving stock may be discussed. Eligibility, availability, timing and cost must be confirmed for each case.

ZULIZ Wholesale Policy: Key Points at a Glance

How to Start a ZULIZ Partnership Enquiry

To help ZULIZ evaluate a potential partnership and discuss MOQ requirements, prospective partners should provide:

1. Company background: Relevant retail, distribution, e-commerce or regional market-development experience

2. Target market: The country or region in which the products will be sold

3. Preferred partnership model: Franchise store, regional distribution, wholesale cooperation, online retail, master franchise or exclusive distribution enquiry

4. Sales channels: Physical stores, e-commerce platforms, the partner’s own website, wholesale networks or other relevant channels

5. Proposed product requirements: Product lines, styles, colours and size mix under consideration

6. Order requirements: Estimated quantities, customisation, product testing and packaging needs

7. Delivery requirements: Destination, preferred delivery window, trade terms and shipping arrangements

Following the initial enquiry, ZULIZ and the prospective partner can discuss:

• A suitable partnership model

• Product selection guidance

• The proposed assortment and MOQ

• Eligibility for current partner policies and first-order support

• Merchandise pricing and responsibility for additional costs

• The scope of training, marketing, retail and supply chain support

ZULIZ offers the following overseas partnership models:

• Franchise stores

• Regional distribution

• Wholesale cooperation

• Online or e-commerce partnerships

• Master franchise or exclusive distributor enquiries

All product assortments, prices, MOQs, first-order support arrangements, territory rights and delivery terms are subject to the final written quotation, order plan and agreement.