ZULIZ Wins the "2025 Responsible Brand of the Year" at the 15th China Charity Festival, Setting a CSR Benchmark in the Silver Economy

Founded in 2011, the China Charity Festival has become a crucial benchmark for evaluating Corporate Social Responsibility (CSR) practices. The "Responsible Brand of the Year" award evaluates multiple dimensions, maintaining strict standards from the sustainability of public welfare projects to social value influence. ZULIZ's award is no coincidence. Looking back at its philanthropic trajectory, the brand already demonstrated its deep-rooted responsibility in 2023: earning the "Caring Enterprise" honor from the Career Development Center of the Red Cross Society of China in January, and the "Filial Piety Demonstration Enterprise" title from the Henan Filial Piety Culture Promotion Association in October. These authoritative endorsements laid a solid foundation for its philanthropic journey.

This latest honor is the perfect embodiment of ZULIZ's brand philosophy: "Caring for the Elderly, Warming Their Sunset Years." This philosophy is not merely a slogan, but an action agenda integrated throughout the company's development. In 2023, ZULIZ reached a strategic partnership with the China Aging Development Foundation to jointly launch the "ZULIZ · Care for the Elderly Fund." This became a core milestone in upgrading its philanthropic model. Utilizing the fund as a link, ZULIZ has forged a sustainable path that deeply integrates commercial value with social responsibility, transitioning its public welfare initiatives from short-term actions to standardized, long-term development.

2025 marked a crucial year of advancement for ZULIZ's philanthropic practices. On May 22, the "ZULIZ · Care for the Elderly Public Welfare Action" was launched in Zhengzhou, Henan, focusing on the needs of the rural elderly demographic through targeted forms such as daily necessity donations and cash assistance. At the charity gala that evening, the company united with supply chain partners and compassionate individuals to raise over one million RMB, injecting powerful momentum into the project's execution.

By the end of 2025, the initiative had formed a cross-regional assistance network: providing continuous relief for several quarters to seniors in difficulty in Sanquan Village, Shanxi; delivering essential supplies like rice, flour, and cooking oil directly to seniors' homes in the counties of Queshan, Shangcai, and Huaiyang in Henan. During the "Respect for the Elderly Month," charitable donations reached nursing homes and villages in Tongxu County, completing a joint donation of goods worth 7 million RMB with other caring enterprises. Reportedly, the initiative will expand its coverage to Chengde County, Hebei, and the Inner Mongolia region in 2026.

As the primary drafter of the National Standard for Senior Footwear, ZULIZ has built a unique synergistic model for public welfare. Leveraging nearly 3,000 offline retail stores nationwide, the enterprise is planning to create a "Care for the Elderly Transfer Hub." This transforms retail terminals into extended tentacles of public welfare services, achieving a gridded coverage and efficient delivery of philanthropic power, making care accessible everywhere.

At the Charity Festival, the speech by Wang Huiyao, President of the Center for China and Globalization (CCG), resonated widely: "The forms of public welfare vary greatly, but the core remains consistent, which is 'altruism'." This perspective serves as a vivid footnote to ZULIZ's philanthropic endeavors. Over the years, from participating in the "Silver Age Reading Development Fund" to explore cultural eldercare, to visiting the Beijing Xinyuan Senior Apartment for shoe donation campaigns; from rushing winter relief supplies to seniors in border regions, to collaborating with universities for elderly care service research—ZULIZ's philanthropic actions have spanned multiple dimensions including material assistance, spiritual care, and industry exploration. These concrete actions embody the altruistic core of public welfare.

Standing on the podium of the 15th China Charity Festival, ZULIZ's philanthropic story continues to write new chapters. This enterprise—holding 404 senior footwear-related patents and maintaining the No. 1 national sales volume for five consecutive years—is marching steadily forward on the path of "business for good" under its new identity as a "Responsible Brand." At a time when the Silver Economy is booming and aging demographics demand high attention, ZULIZ provides a vivid blueprint for enterprises fulfilling their corporate social responsibilities.

In the future, as its philanthropic footprint continues to expand, ZULIZ will remain centered around the Care for the Elderly Fund, transforming its "Caring for the Elderly, Warming Their Sunset Years" commitment into more tangible actions. By doing so, the warmth of its public welfare will cross geographical boundaries to benefit every senior demographic in need of support.